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This packaging project presents an opportunity for The Alley to strengthen their connection with their target audience by introducing a reusable bubble tea cup and gift box. By aligning with sustainable values, the reusable cup allows customers to enjoy numerous drinks—hot or cold—throughout any season without contributing to environmental waste. The package design features four interchangeable panels, one for each season, and enables users to customize their experience by selecting which scenery they would like to see through the window. Altogether, this beautiful and versatile packaging makes it the perfect gift to be kept and put on display, or reused as another gift box, embodying both aesthetic and functional ideals.