Overwhelmed animal shelters aren’t new, and it’s about time we pursue humane morals, sustain honesty, and uphold the accountability of caring. Advo is an online platform designed to organize efficient and secure rescue missions, network with local communities, provide engaging fund-raising methods, and help spread the word about pet advocacy and commitment. Its modular identity visually communicates these goals and is applied on various outreach methods, including posters, information cards and a brochure that can be distributed in public, and a website for networkers to be alerted of and volunteer for rescue cases.