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The Rio Carnaval, one of the world’s biggest celebrations, inspired this design project, which captures its energy and excitement through bold visuals. This brand identity blends Brazil’s vibrant colours with minimalist illustrations to reflect its timeless charm. Custom typography and strong visual hierarchy highlight the festival’s grandeur, while two illustrations pay tribute to Samba dancers’ performances. By combining tradition with a modern aesthetic, this design aims to excite both Brazilians and international audiences, celebrating Rio Carnaval’s unique blend of culture, spectacle, and joy.
