Tower 28 x Jollibee Gift Set

Inspired by Jollibee’s iconic dessert pies, this imagined collaboration with Tower 28 Beauty envisioned the launch of three new LipSoftie tinted lip treatments—Peach Mango, Coconut Pineapple, and Ube. The set includes all three shades packaged in a reusable beauty storage box. The design draws from Jollibee’s pillow box pie packaging, with each lip product housed in a brown kraft pillow box featuring a window cutout to showcase the shade inside. These are nested within a larger hinged-lid case resembling a classic lunchbox, complete with a mirror, leather strap, and metal hardware for a premium, reusable design. To reflect the food-inspired theme, the interior features pastel lavender gingham reminiscent of a picnic tablecloth, paired with a bold red exterior as a nod to Jollibee's brand. Brand elements from both collaborators, including logos, colors, and typefaces, create a cohesive visual identity.