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The Bloor West Village Toronto Ukrainian Festival, recognized as North America's largest Ukrainian Festival, I aimed to craft a brand identity reflective of its stature. The festival's design aims to portray Ukrainian culture through a blend of contemporary and traditional visuals, emphasizing entertainment and dynamic movement. It seeks to create a cohesive identity that invites both those familiar and unfamiliar with Ukrainian heritage to participate in the celebration through a versatile, modular design that is adaptable across various mediums.
