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MÜNBLÜM is a branding guide book made for a fictitious company that sells artificial, eco-friendly plants styled to look like alien fantasy fauna. The titular launch campaign, "THE INVASION FROM MARS," tells a thrilling speculative-fiction tale of an unfortunate Toronto scientist bringing something strange with her after her visit to the returned Curiosity rover, causing strange plants to show up all around Toronto. Pop-ups around the city would sell martian themed alien plants, and be the first of many campaigns in a creatively intricate brand design with potential as limitless as the stars.
