Wildcard Rentals is a service brand I created to simplify party planning by offering interactive games like Pac-Man, cup pong, pool, and card games for rent. The concept emerged from a desire to provide a fun and stress-free party experience. For the brand, I focused on creating a vibrant, playful identity that speaks to Gen Z and Millennials. The branding emphasizes community, connection, and the excitement of social gatherings, using bold colours and edgy typography to reflect a lively atmosphere.