Northern Frequencies Festival

Tasked with creating a visual identity and brand for a three-day cultural festival, this project focuses on a festival of my own invention. Northern Frequencies is a multi-venue, genre-fluid celebration of Canadian music, spotlighting independent, underground, and emerging artists. Inspired by the community-driven spirit of grassroots festivals, it fosters an atmosphere that is welcoming, exciting, and ever-evolving, adapting to a new Canadian city each year. Visually, the festival embraces movement and exploration, using bold, vibrant design to reflect its dynamic nature—eschewing traditional symbols in favour of a feeling of connection across diverse musical experiences.