MENU
Juztlab is an emerging brand of supplements based on traditional medicine. It aims to revitalize Eastern medicine health products to resonate with contemporary, young consumers who value natural ingredients but also expect cutting-edge design. Founded by Cornell alums Alan Du and Kevin Ma, Jutzlab turned to the talented folks at Meat Studio to challenge the antiquated branding approach in the TCM category. Juztlab’s identity takes cues from Eastern medicine’s timeless rituals—balanced with a modern, wellness-focused perspective. Relevant for today and ready for tomorrow—we created a design system that makes Eastern medicine resonate with a younger, style-conscious audience.
